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Research papers

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Jennifer Hubbe, Renato Mannheimer
August 1, 1998
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Citation

Hubbe and Mannheimer (1998a, August 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research


Research papers

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: David Pring, Milton Vahue
August 1, 1998
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Citation

Pring and Vahue (1998a, August 01). Now you see it, now you don't . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-


Research papers

The use of the Internet as a data collection method

The purpose of this paper is to show how the Internet can and has been used commercially to conduct research. It also aims to provide guidelines for future studies.

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Pete Comley
August 1, 1998
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Citation

Comley, P. (1998a, August 01). The use of the Internet as a data collection method. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-the-internet-as-a-data-collection-method


Research papers

Using the Internet to measure customer satisfaction

Delivering excellent customer service requires that managers continually survey customers for feedback and promptly respond. Today the Internet has begun to enable customers to provide feedback more easily quickly cheaply and accurately than ever...

Catalogue: The Worldwide Internet Seminar 1998
Author: John Chisholm
June 15, 1998
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Citation

Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction


Research papers

Customer data survey

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market;...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Horacio Mansilla
June 15, 1998
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Citation

Mansilla, H. (1998a, June 15). Customer data survey. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/customer-data-survey


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

Another street car named desire

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research can it be used to get feedback on personal topics? How feasible is it when one needs continuous...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Nikhil Rawal, Aparajita Basu
June 15, 1998
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Citation

Rawal and Basu (1998a, June 15). Another street car named desire. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/another-street-car-named-desire


Research papers

Global guidelines for television audience measurement

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Peter Menneer
June 15, 1998
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Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement


Research papers

Customer segmentation for the automobile market

We shall look for a segmentation of small car buyers with similar product expectations in France. After discussing the difficulties, we shall describe the data collection upon which the segmentation is based before describing the methodology. The...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gerard Yahiaoui, Pierre Da Silva Dias, Marie de Saint Blancard
September 1, 1997
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Citation

Yahiaoui, Da Silva Dias and de Saint Blancard (1997a, September 01). Customer segmentation for the automobile market . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/customer-segmentation-for-the-automobile-market-